Can AI Replace Real Estate Agents? Here’s Why It Shouldn’t.
There’s a new tool in the real estate world called Homa—an AI platform that just launched in Florida. It’s designed to help buyers purchase homes without a traditional real estate agent. The company claims it can guide you through home tours, offer prices, and even closing paperwork—all without the “pressure” of having an agent involved.
At first glance, it might sound appealing. No commission fees? More control? Why not give it a try, right?
But before you ditch your agent and go full robot, let’s talk about why using a real, experienced buyer’s agent is still one of the smartest things you can do, especially in today’s market.
What AI Can Do (And What It Can’t)
Yes, Homa can run data, suggest offer prices, and give you scheduling tools. That’s cool—and helpful for super-experienced buyers who know exactly what they’re doing.
But AI doesn’t:
- Walk through a home and notice the cracked foundation
- Calm your nerves when things get overwhelming
- Negotiate with another human on your behalf
- Flag red flags in the fine print
- Help you win in a multiple-offer situation
- Give honest advice about the neighborhood, commute, or schools
Buying a home is personal. It’s emotional. It’s high-stakes. Having someone in your corner—someone who knows you and cares about your outcome—can make a huge difference.
“But I Found the House on Zillow Myself…”
We hear this a lot. And yep, it’s true—you might be the one scrolling late at night and spotting your dream home. But that’s just the beginning. From making a competitive offer, to understanding the inspection report, to knowing when to push back (and when not to)… that’s where an agent steps in and takes you across the finish line.
Even Homa’s founder admits their system isn’t meant to replace listing agents because selling a home has so much liability. But guess what? So does buying.
What About Commissions?
With recent lawsuits and rule changes, some sellers aren’t offering to pay buyer’s agent commissions anymore. That’s true. But here’s what’s also true: most still do. And even if they don’t, a good agent will talk you through the options and help you understand what you’re getting in return.
Think of it this way: you wouldn’t go to court without a lawyer just because legal documents are online now. A home purchase is a legal, financial, and emotional process, and you deserve someone who’s done it before and has your back.
Final Thoughts
AI tools are getting smarter, and they can be a great supplement. But they’re not a replacement. Not for the guidance, the protection, or the peace of mind that a great buyer’s agent brings.
This market is changing fast, and it’s more important than ever to have someone who can explain things clearly, protect your interests, and help you make a smart move, not just a fast one.
AI is a tool. An agent is your teammate. And that’s something no algorithm can match!
Thinking of buying soon? Let’s chat. I’d love to be that person in your corner.
The information provided in this blog post is for general informational purposes only and should not be considered legal, financial, or real estate advice. While we strive to keep content accurate and up to date, we make no guarantees about the completeness, reliability, or accuracy of the information. Always consult with a licensed real estate professional or legal advisor before making any decisions regarding real estate transactions.
